5th March 2017

Case Study

We love our work, so we decided to share it with you.

Our passion is listening to clients ideas, thinking through solutions and coming up with creative designs. Most Importantly, we keep it simple. The company – a leading global leisure travel company operating worldwide with great volume of customers.
The challenges:

Increase traffic

Drive more traffic to both desktop site and mobile site while converting more leads to actual bookings and improving the current avg. conversion rate.

Save Money

Reduce cost per conversion in order to not exceeded the budget


Promote and highlight special packages and exclusive deals the company can offer

Vast Competition

All this had to be done in a very aggressive market

The Strategy we choose to overcome those challenges.

We have taken 249 extremely targeted Ad groups and researched all of the core product types to be able to recognize the highest potential keywords used among them.


We researched 85 core product types


Identified over 1,638 of the highest potential keywords performing within the Ad groups


We made sure to appear only on the right keyword

We created over 700 Adverts to allow best conditions for AB testing of all adverts created across the different groups. The content of this creatives presented the exclusive deals and special packages the company had to offer alongside its core objectives.

And the results:

✔ Conversions increased by 620%
✔ Click-through rate increased by 200%
✔ Cost per Conversion Reduced by 55%